Haggar Clothing Co.
Pioneering American menswear since 1926, Haggar merges timeless style with innovation. Known for wrinkle-free fabrics and classic designs, it stands as a staple in modern men's fashion.
Throughout the years, Haggar has also been heavily influential in American sports culture as the Official Provider of the Gold Jacket for the Pro Football Hall of Fame, Official Clothing partner of the Naismith Memorial Basketball Hall of Fame, and Official Clothing Partner of the Hockey Hall of Fame.
Haggar Clothing Co. faced challenges with an outdated email design process that slowed down content updates, including seasonal promotions and new visuals, limiting engagement in their competitive market.
A strategic redesign introduced flexible email templates, from detailed wireframes to tested designs, enabling easy content adaptation. This approach aimed at both visual appeal and functional compatibility across devices.
The new templates dramatically improved Haggar’s email campaigns, allowing quick updates with seasonal themes and multimedia, enhancing user engagement and streamlining marketing efforts for greater efficiency.
